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Category Archives: Quoted

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Exploring Revenues — of (Social and Other) Media

Posted on April 9, 2013 by DorianBenkoil

Dorian recently has been on the circuit, writing a piece for our client PBS MediaShift on ways publishers can avoid the brouhaha The Atlantic faced over its handling of “native advertising,” (also known as “sponsored content” or the advertorial), then … Continue reading →

Posted in About, Featured, Latest, Quoted | Leave a reply

Dorian, on SEO

Posted on March 8, 2011 by DorianBenkoil

From the Columbia Journalism Review: Generally speaking, what’s best for human beings, to find and understand something on the web, is what’s best for the machine,” said Benkoil. “A lot of people will come across what you’re offering via a … Continue reading →

Posted in Content, Quoted | Leave a reply

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Dorian Benkoil's Twitter Feed

  • RT @ONA: Nate Silver (@fivethirtyeight) to keynote this year’s Online News Association Conference. http://t.co/bV9lPkdy3D #ONA13 11:48:13 PM May 15, 2013 from Twitter for iPad ReplyRetweetFavorite
  • Cultivate potential angels. Can be some1 exiting in ur sector. - @gianna212 #wim #mti 11:46:36 PM May 15, 2013 from Twitter for iPad ReplyRetweetFavorite
  • Both @yifteedonna, @gianna212 say they "wince" when ppl pitching them for investment answer every qsn w/ product, not biz, strat. #wim #mti 11:39:47 PM May 15, 2013 from Twitter for iPad ReplyRetweetFavorite
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RSS The MediaFlect Blog

  • Talking Revenues at Newspaper Conference (#NAAmxc)
  • Real vs. Imagined: Reconsidering @USAToday vs. @WSJ
  • ROI of Social Media (#ROISM) Roundup - Social Media Weekend (#SMWKND)
  • Twitter Allows Ads From Others -- For How Long?
  • Cross-Media Measurement: Sort Of
  • Magazines: Can We Include Digital? Please?
  • Twitter Owns its API and Can Change the Rules
  • The Morning Nora Ephron Captivated Me

RSS Other Recent Writing

  • MediaShift . Automated Ad Exchanges Will Dominate If They Address Fraud, Privacy Issues | PBS
  • MediaFlect: ROI of Social Media (#ROISM) Roundup - Social Media Weekend (#SMWKND)
  • MediaShift . 12 Tips to Avoid The Atlantic's 'Sponsored Content' Meltdown | PBS
  • MediaFlect: Cross-Media Measurement: Sort Of
  • MediaShift . 2013: Content Gets a Ride as King | PBS
  • MediaShift . 9 Lessons From Lewis D'Vorkin's Push to Remake Forbes Online | PBS

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