If you want to keep up with the latest trends in digital media and advertising, check out the white paper we’re co-creating on behalf of video ad exchange SpotXChange. The paper explains the current state of video and advertising in … Continue reading
Dorian’s been writing about the friction in the mobile space between the phone companies and everyone else — especially marketers and advertisers. One reason we’re so interested in mobile is because of the new mobile research project we’re working on, … Continue reading
We wrote about Project Canoe in the report for Myers Publishing on the flux in the media measurement business. Cable TV operators are joining in the project to, as The Wall Street Journal reports today, not only give advertisers a … Continue reading
Today JackMyers Media Business Report released a report co-authored by our own Dorian Benkoil and Jack Myers: “Great Expectations: Research Industry Looks Toward New Era in Media Measurement.†Based on extensive research, as well as interviews Dorian conducted with more … Continue reading
Check out our new white paper, “Choosing the Right Content Management System for Your Web Site(s), Plus: When and How to Build Your Own”. It’s a great instructional manual for the business or editorial manager at a digital property looking … Continue reading
