Teeming Media is a full-service strategic editorial and business consultancy, helping companies manage their digital media and events toward specific business objectives. With decades of experience, we are uniquely positioned to help you conceive, create and manage media and establish the metrics for their success. Our services include:
Our guests on Naked Media, which we produce in partnership with Scribe Media: Chief Digital Strategist for Marsteller, Erin Byrne, and Ogilvy digital strategist Ben Ezrick. They talked about viral video, crisis management, and just what a digital strategist is, anyway.
And in a fun segment, we talked about how teeny tiny media is becoming. And we asked people on the street, including Russell Simmons, just what Twitter is — guess who knew?
Tune into Naked Media on June 30 to discuss this and other advertising and PR with digital strategists from Ogilvy and Marsteller.
Viral video is, well, viral. Which means it’s out of control and spreads beyond wherever it’s launched from.
For handlers of the Dove brand, that was considered a good thing when its “Dove Evolution” video (also above) was picked up around the Web and got more than 7 million views on YouTube. But it also launched parodies, like this one, with the tagline: “Thank God our perception of real life is distorted. No one wants to look at ugly people.”
And what about the award-winning but fake J.C. Penney “ad” that shows a teenage couple scheming to hide their sexual exploits from the girl’s mom? J.C. Penney is very upset, and by the time you click on the below, it might have been removed from YouTube.
On Tuesday, June 30, we’ll be talking to digital strategist Ben Ezrick of Ogilvy, who produced the Dove campaign, and Erin Byrne, Chief Digital Strategist at PR firm Marsteller about viral video and other uncontrollable media on Naked Media, the show we’re producing in partnership with Scribe Media.
In the next episode of of Naked Media, we cage two digital strategy ninjas - Erin Byrne, digital strategist from Marsteller, and Ben Ezrick, who handles digital strategy for advertising agency Ogilvy - and see what happens. Leave questions in the comments here and register now to watch, June 30, noon ET.
Are you struggling with how to structure the organization to make your digital media most effective while keeping everything else running smoothly? Take a look at our tips and watch the video of our panel with the Magazine Publishers of America, recorded and produced by our partner (and all around great folks) Scribe Media. There’s video on the Scribe site, which is also linked from the tips page.
Spent the day looking at widgets and other web applications, affiliate relationships, and ways to distribute content for fun and profit at the Widget Web Expo.
Dorian’s been writing about the friction in the mobile space between the phone companies and everyone else — especially marketers and advertisers. One reason we’re so interested in mobile is because of the new mobile research project we’re working on, helping people learn how devices are actually used, in some detail, with good visuals. Want to know how someone age 15-30 uses a Blackberry or iPhone or Slide or Samsung or Sidekick or whatever device they have? What they like, don’t like? Know, or don’t. Then, just ask! We’d love to have you as a partner or sponsor.Contact our Sales team for details.
We wrote about Project Canoe in the report for Myers Publishing on the flux in the media measurement business. Cable TV operators are joining in the project to, as The Wall Street Journalreports today, not only give advertisers a way to buy ads across cable networks, but also provide data on customer usage of programs.
While networks like Scripps’ lifestyle channels, with food and home and gardening programming, make a good case for contextual fits with ads for products to reach those hyper-interested audiences, advertisers in the digital age are also looking for more explicit info on just what audiences are watching, when, where and how. It remains to be seen, of course, how much of that data in how granular detail — minute-by-minute? second-by-second viewing? — the operators will provide.
In this all new MPA seminar, we have invited several mobile industry experts to introduce some of the latest in pure play mobile applications. We will seek to learn about recent trends and what the future holds in store for the companies entrenched in:
Mobile couponing
Mobile social networking
Digital publications delivered to the mobile device
Downloadable mobile software applications
Dave Morgan, founder (and $275 million seller) of Tacoda (to AOL) and newly named chairman of the Tennis Company, stopped by as a guest on Naked Media this week and told us what media entrepreneurs (or any) need to stay afloat, and have a successful business.
1. Control. Make sure the capital structure is such that you can keep control of the business, do the things you need to to make it grow, etc. Don’t go for the biggest valuation, but rather the right valuation. If the money you get is too big, and sets too-high expectations, the pressure to generate enough cashflow and create a large liquidity event (meaning get someone to buy the company at a high value) will be a lot of pressure that’ll hurt your ability to make choices you may need to ensure the health of the biz. Don’t take the biggest amount of money, take the best. Corollary: Don’t be the last investment in a venture fund, because then the cycle will be shorter, and they may need to have you sell in, say four years, rather than 7-10. You don’t need that pressure. In other words, it’s not just which venture (or other) fund puts its money behind you, it’s also which of their funds it is.
2. Hire slow, fire fast. Don’t rush to hire someone just to fill a position, because you need a body. And if someone is not working out, get rid of them quickly, because you probably can’t fix that. He said that after rounds of cuts at Real, his company previous to Tacoda (which was also sold for big bucks and became ad network Real 24/7), the remaining employees eventually did better, were more productive.
3. Always be thinking about the exit. Now, he acknowledged that a day earlier at ContentNext’s EconAds seminar he said one shouldn’t form a business thinking about the exit. But you do have to understand the mentality of the folks putting up money behind you. There are three ways to go: public offering, trade sale (meaning a company buys you), or shut down. (The math is such that it’s nearly impossible to generate enough cash to keep a business going to make more for the investors than if it were sold.)
4. Now is a fine time to start a business and grow it organically. IE, you maybe don’t want to go for all this funding, and instead start and grow it yourself.
We spent the first 25 minutes or so talking about his new gig at Tennis — how to make everything from Tennis.com to Tennis magazine to some tournaments and events into a much bigger, better business, all of which was very instructive for doing B2B media, to the enthusiast community in general. The show was live. Watch for the on-demand version.
